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We traveled all the way from our home in the Virgin Islands so they could experience the rides I loved as a kid growing up in DC in the 1980s. So it made sense that something with the name rebel in it was referencing the nickname given to the Confederates in the Civil War. Rebel Yell was a term coined for the battle cry of the confederate army. All retail support materials will be updated tohighlight the new packaging and driveconsumers to the Band of Rebelsprogram online. [1] The origin of the yell is uncertain. They considered the chances that someone would be upset by a name with ties to a Confederacy battle cry. I cant see how the purpose of the roller coaster was to teach anyone about the Civil War or the Confederacy. Confederate Defeat Re-examined". The mouthfeel is quite thin, the profile is standard, and the alcohol flavor is more prominent than youd want. I had to go back and do some sleuthing, because it was one of the first things I noticed, the rebrand of the 10-yr. Give me a break! But for a while, it was common knowledge the main supplier was Heaven Hill. Getting a little punchy here, down in the DeepSouth . Rebel Yell 10 Year Single Barrel Bourbon - The Whiskey Shelf By 1872) to form the Stitzel-Weller distilling company in 1910. Rebel Yell has now beenrefashioned for a new generation of bourbondrinkers to enjoy. The yell has often been linked to Native American cries. Note: Luxco recently changed the brands name from Rebel Yell Bourbon to Rebel Bourbon. Rebel Yell Kentucky Straight Bourbon Whiskey, 70 cl - Amazon The 35th Battalion of Virginia Cavalry, "White's Cavalry", were given the nom de guerre of "Comanches" for the way they sounded in battle. etc. It was not that; it was the Southern war cry."[10]. I can appreciate why some people are upset though. Many Van Winkle fans have also embarked to find old bottles of Old Fitzgerald, Weller, and Rebel Yell so they can try some whiskey distilled when Pappy was running the business. With the updated packaging,now is the perfect time to capitalize on thismomentum. The companys portfolio includes a wide variety of brands, including Rebel Yell, Evan Williams, Pearl Vodka, and Everclear. You know that, right? But it never did any good. On DailyDrinker.com, Rebel Kentucky Straight Bourbon Whiskey is rated an average of 6.7/10, making it an excellent buy. However, Rebel has more functionality as its much better in other mixed drinks and by itself. Yes, I305 is catchy, but it cant be applied on to every coaster, also, this is 90 feet tall, not 75, Oddly enough, as a kid, I didnt ponder that names meaning until after I had ridden it several times. And its got a bit of an edge, thanks to the addition of the Confederate flag. Some examples of other wheated bourbon products include Makers Mark, Larceny, and W.L. Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. The original time-honored Rebel Yell recipedates back to 1849, when it was invented atwhat would become the Stitzel-WellerDistillery. This unique style offers hints of honey and butter followed by a . General Thomas Jonathan Stonewall Jackson's assault at Henry House Hill. Alcohol: 50%. Kings Dominion renaming iconic Rebel Yell roller coaster Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. Given the differences in descriptions of the yell, there might have been several distinctive yells associated with the different regiments and their respective geographical areas. Rebel Yell is a brand of Kentucky straight bourbon whiskey produced by the Luxco distillery. Disgusted with the name change. who-ey! The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. With the rye segment up 23.3% thereis no better time to launch this new variant*. At the Battle of Killiecrankie "Dundee and the Chiefs chose to employ perhaps the most effective pre-battle weapon in the traditional (highland) arsenal the eerie and disconcerting howl,"[7] also "The terror was heightened by their wild plaided appearance and the distinctive war-cry of the Gael a high, savage whooping sound "[8], A final explanation, with special reference to the rebel yells uttered by the Army of Northern Virginia is that the rebel yell was partly adapted from the specialized cries used by men experienced in fox hunting. Years later, Julian Van Winkle came over to him and said, "Charley, are you gonna use the name Rebel Yell?" Rebel Yell Bourbon is often left out of the wheated discussion. McDonald, F., (1978), "The Ethnic Factor in Alabama History: A Neglected Dimension". Maybe they should just rename it then - to Rebel Yip - since that is more descriptive of that sound anyway? So, lets take a look at this old timer and see whats in that bottle. In 2016, construction on the brand new Lux Row Distillery was begun. In comparison to Kentucky Deluxe, its definitely better but 2-3x the price. If youve got a problem with a brand distancing itself from the CSA then youre the problem. The "Rebel Yell" brand was created at Stitzel-Weller in the 1930s (with the idea of distilling it in limited batches for exclusive distribution in the Southern United States). In April 2021, Luxco was acquired by Midwest Grain Processor, more commonly known in the industry as MGP. The Rebels Yell Bourbon was created in 1927 by the Stitzel-Weller Distilling Co., according to the companys website. The company was eventually dissolved, and production ceased in the early 2000s. I am only 50% impressed with the wit on this thread, Copyright 2022 Straightbourbon.com As the Scotch Addict points out, NAS makes it easier for whiskey producers to create what they want to create. Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture. QUELLERS QUARRY INCLUDE Rebel Yell, Blood Oath, David Nicholson, and Erzra Brooks Kentucky Straight Bourbons fromLuxcos distillery. Rebel Yell Has a Cool New Look and Two New Bourbons To me it was just a name given to a coaster, devoid of any historical or political significance. Stan Freberg began his comedy recording of "The Yellow Rose of Texas" with his version of the rebel yell. Powered by Invision Community. Despite the fact that Luxco now produces its own distillery, Rebel Yell appears to be produced by Heaven Hill because the label on the spirit claims it is bottled for. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. It works just fine in a mixed drink and actually is palatable on the rocks. As one of those small minority it has never really bothered me either. Luxco is a leading producer of distilled spirits in the United States, and its products are distributed in more than 50 countries. Rebel Yell is way better name than Racer75. In January 2021, Luxco was acquired by Midwest Grain Processors MGP the countrys largest third-party producer of sourced whiskey products. I dont claim to speak for or represent anyone. My favorite coasters are B&M hypers and gigas. Its a decade old recipe that was painstakingly aged in charred oak barrels to create a distinct flavor profile for each batch. Rebel Yell marketing support will increase by223% in 2015 vs. 2014 to help support thenew packaging and innovation launches. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. Whether youre sipping it neat or mixing it in with your favorite cocktail, Rebel Yell 100 bourbon is the perfect whiskey for any occasion. The whiskey inside the bottle stayed the same, but the bottle itself and its name were reimagined. Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. Aaron joined the drinks industry in 2013. Now that yell is considered offensive, the poor folks at Yellowstone mustbe looking over their shoulders. In 1936, the "Rebel Yell" brand was officially registered as a brand of Kentucky bourbon . Irish Whiskey and Scotch must be aged a minimum of 3 years and arent required to have an age statement. Mother would catch him by the coattails and plead, 'Shush, Doctor, shush'. and our But I wouldnt protest the park or refuse to ever return there again, thats an overly extreme reaction. However, in 2020 the rebranding effort went to removing Yell from the bottle. Other wheated bourbons include Makers Mark, Larceny, and W.L. Create an account to follow your favorite communities and start taking part in conversations. Nothing about this bourbon, from a taste perspective, makes me want to willingly choose to buy a bottle. I for one am glad they did. Rebel Yell is the name of a brand of bourbon whiskey made in Kentucky. Yep, they did. Then post them to secondary sites as Dusty's or old label bottels for 2000% the price. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. John Salmon Ford, in an 1896 interview with Frederic Remington, describes a charge his Texas Rangers made into a Comanche village in 1858 and that his troops gave the "Texas Yell". Theres something about the rebel yell bourbon confederate flag that just screams bad boy. Its the perfect drink for those who like to live on the wild side. Color: 1.3/2.0 on the color scale (russet muscat) Price: $60-70. Billy Idol's song "Rebel Yell" was named after the whisky. Rebel Bourbon is a decent intro into wheated bourbon, however. All Rebel Yell packaging has been updated toproduce a robust, uniform shelf presence forthe entire brand family. Weve taken everything you love about our Kentucky Straight Bourbon and distilled it into 100 Proof Bourbon, making it even better. Caramel, citrus peel and baking spice flavors of cinnamon, nutmeg and vanilla. For more than 150 years, Rebel Bourbon has been bridging the gap between its proud heritage and modern tastes to honor the rebel spirit that lives in each of us. Part of Rebel Yells rebranding effort was to market itself to more than just the south, where the whiskey was originally exclusively sold. The original Rebel Yell bourbon recipe used wheat instead of rye in order to reduce grain alcohol content. Rebel Yell was a term that represented the confederate army, so they changed things up to market to a larger consumer base. Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a lighter flavor than the older style of bourbons. Racer 75 is fine, as long as they actually RACE the trains! Rebel Bourbon has a mash bill of 68 percent corn, 20 percent wheat and 12 percent malted barley. Irish Distillers recently announced the Something went wrong. In 1972, the Stitzel-Weller Distillery went out of business. As I got older and became someone who writes about and thinks about theme parks, I did find the name a little odd for an amusement attraction given the history it was tied to. However, by carrying the term Straight Bourbon on the label, the youngest barrel in each batchs blend must be aged for a minimum of two years in new oak. Then suddenly, I stopped seeing it in stores around town. Saint_Thomas_More 2 yr. ago Kings Dominion's Rebel Yell is getting a name change The park did what they thought was best. I honestly dont see what the big deal isbut then again, Ive never visited KD nor grew up in the south. His idea was to create the whiskey in small batches and distribute them solely in southern states ("rebel yell" being a term used for a particularly unique battle cry . Below are frequently asked questions regarding Rebel Yell and Rebel Bourbon. The distillery is located in Bardstown, a town known for its bourbon heritage. Landon Sampsell We will never go there again. For more information, please see our From the Lux Row website: "Aged in charred oak barrels . DRINK UP YOUR DRINKING PARTNERS Revel in a range of Rebel WHISKEYS, Which are surprisingly smooth but never soft-spoken. Numerous 4-year Distillers Collection Single Barrel offerings are also available under the Rebel Yell Bourbon name prices also vary as they are often bottled for specific retailers and available in limited quantities. Weller. We live in an era in which some people are always going to find fault with something that isnt politically correct. Sidenote: I have tried regular Rebel Yell, and I did not cry "more more more" holla_snackbar 2 yr. ago Partners & Sponsors Especially for those of us from the south. A burst of sweet corn erupts from my Glencairn glass before giving way to vanilla, warm . Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. Because the Lux Row Distillers facility was not operational until 2018, we can assume all or most of the whiskey in the most recent batch currently on store shelves was produced elsewhere either at a Heaven Hill distillery or another unnamed Kentucky supplier. After the rebranding, Luxco has attempted to move Rebel up from the bottom of the bottom shelf. Is Rebel Bourbon the Same as Rebel Yell? On this Wikipedia the language links are at the top of the page across from the article title. They might as well rip this sticky band-aid off during the off season rather than endure some kind of huge controversy during the season. What does it taste like? Click here to learn all about mash bills. This is just the case for bourbon. The Luxco distillery is located in Louisville, Kentucky. When compared to other whiskeys, a few drops of Bourbon can be perceived as being a little hot in a glass or a bucket. In 2018, Luxco opened its own distillery named Lux Row in honor of the long tree-lined drive that leads to the facility. The company would eventually break up in 1972. Whiskey is experiencing a tremendous periodof growth, with domestic whiskey up 5.3%over the past 12 months*. They were trying to distance themselves from that heritage because its becoming less an less accepted. Though hardly a definitive description, having been published some 70 years after the war ended, Margaret Mitchell's classic Civil War novel Gone with the Wind has a character giving the yell sounding as a "yee-aay-eee" upon hearing the war had started. Barrels were most likely transferred to the Luxco facility, where they were bottled and shipped to market. History of Rebel Yell in America - Dram Devotees These new packaging and name changes now provide a more consistent and cohesive brand family lineup at retail. Their most well-known brand might be Everclear, which is a high-proof neutral grain spirit made from corn. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Rebel Yell bourbon launches 2017 Rebels Uncaged motorcycle contest There is no doubt that wheated bourbon is one of the most underappreciated flavors. I will say, though, that Im excited to get back to reviewing some higher quality options. [2] One description says it was a cross between an "Indian whoop and wolf-howl". Media support in 2015 will increase 386%vs. 2014 and include newly refreshed creativeto generate excitement and introduce thebrand to a new, younger generation ofbourbon drinkers. Rebel Yells new packaging, innovation andmarketing support bring a renewed energyand spirit to this time-honored brand, as wellas the opportunity to speak to an entirelynew audience. That being said, I think taking offense to the name change, claiming it is rewriting history, and refusing to ever go to the park again is just downright silly. "A young fellow near me remarked: 'Our men must be hitting them the way they holler.' Jubal Early once told some troops who hesitated to charge because they were out of ammunition: Damn it, holler them across. Award-winning Rebel Yell bourbon dates back to 1849. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated bonded style bourbon that retails for about $20 for a 750mL bottle. Our traditional 80 proof Rebel Yell is an approachable bourbon, softer on the palate than the new 100 proof Rebel Yell, which brings a bit more bite in the finish, said head distiller John Rempe. The W.L. Someone might need to find something more important to worry about than the name of a roller coaster that doesnt belong to them. I dont remember ever seeing any historical theming or educational features. Many of these are answered in the article above. Rebel Yell went through a rebranding effort which brought about a couple changes. The Rebel Yell is still available for purchase. Whiskey Review: Rebel Yell American Whiskey Per Breaking Bourbon, Rebel Yell uses an NAS or no age statement which simply means that it meets the legal requirement of two years, and we know nothing more about its age beyond that. A pparently it worked; the new look caught my attention and resulted in this review. Despite having the vaulted Stitzel-Weller background, Rebel Bourbon is often left out of the conversation when considering wheaters. MEET OUR Extended family. who-ey! As a no age statement or NAS whiskey, Rebel Bourbon does not disclose the age of the barrels used for each batch. Four Roses Bourbon (1L) $34.11 (100cl, 40%) Tasting Note by The Chaps at Master of Malt Check out what we are up to! 3 charred oak barrels. "He didn't bottle a great deal of it, and several years later, four or five years later he sold the brand to the Southern Comfort people, and they never used it. I suppose if they renamed my beloved American Eagle @SFGAm here in northern chicago, Id be fairly upset. Please feel free to start anew thread on the subject. Whiskey Review: Rebel Yell Bourbon - The Whiskey Wash It started with a new bottle design and a new marketing campaign. And lets be honest, thats all you can really ask for when buying a $15 bottle of bourbon. Press question mark to learn the rest of the keyboard shortcuts. So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. As one soldier explained: "I always said if I ever went into a charge, I wouldn't holler! The whiskey is made from a mash bill of corn, rye, and barley. Okay, so this isnt a great sip, but not awful either. Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. Theres a couple things to expect from a bottom shelf whiskey. And hes worked with startup brands to turn local enthusiasm into national recognition. Rebel Kentucky Straight Bourbon Whiskey is a defiantly smooth wheated bourbon made according to its original time-honored recipe since 1849. But at $15 a bottle and national distribution, it is undoubtedly a lot easier to get your hands on a bottle of Ol Rebel. With that effort, the price has went up a bit, too. Its got a strong, bold flavor thats not for the faint of heart. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated 'bonded style' bourbon that retails for about $20 for a 750mL bottle. The finish, meanwhile, was eerily reminiscent of white dog, peppery, and again syrupy as it was on the nose. And since there is no statement of age, we know the whiskey is almost certainly four years old. New packaging will beavailable nationally starting January 2015 inthe 750mL bottle, followed by the 1.75L bottlerolling out in March 2015. Famous bourbon brand Rebel Yell has undergone a rebrand for a new generation of rebels. First Name Last Name Email Zip Code In the mid- to late-1850s in the Kansas Territory, "free-state" (meaning anti-slavery) forces battled against pro-slavery forces (as Kansas' determination on slavery was in violent dispute). Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. Both bottles (Yell/no yell 100)available at the binnys in 750, all the family size/non 100still Yell label. I thought that moniker just applied to Ole Miss fans.